Could saunas become the ‘new pub’ when it comes to socialising?
Could saunas become the ‘new pub’ when it comes to socialising?
Sauna culture is gaining momentum throughout the UK, with public facilities now popping up in diverse locations like coastal areas and serene rural spots. As the trend expands, some proponents argue that these heated spaces could evolve into a modern social hub, akin to the traditional pub.
Experts Highlight Health and Safety Considerations
While many users highlight the wellness advantages of sauna sessions, the scientific backing for these claims is multifaceted. Health professionals caution that hydration and a balanced approach are essential, recommending that sauna use complement other healthy practices rather than replace them.
The British Sauna Society (BSS) has seen its sauna listings grow from 540 at the start of the year to nearly 640 currently. A recent analysis predicts the UK may surpass other European nations as the largest sauna market by 2033. Gabrielle Reason, director of the BSS, remarked:
“The ongoing expansion implies the peak hasn’t arrived yet—there’s still potential for growth.”
Personal Journeys into Sauna Culture
Kathryn Donavan, 40, established Môr A Sawna near Jackson’s Bay, Barry, Vale of Glamorgan, in June 2024. Her decision followed a period of chronic health challenges, including premenstrual dysphoric disorder and endometriosis. After surgery to remove sections of her uterus, she experienced worsening symptoms, often leaving her bedridden.
“The pain was overwhelming,” Donavan said, describing her transition to sauna therapy as a lifeline. “I no longer endure the same level of discomfort as before.”
William Jenkins, 34, once spent 15 years in the technology industry, battling mental health struggles that culminated in a breakdown. During travels, he immersed himself in global sauna traditions, visiting 70 establishments across 14 countries.
“I liken saunas to the modern-day pub. They offer a sober environment for connection, without the morning-after hangovers,” Jenkins explained. “This culture is here to stay.”
Health Benefits and Social Connection
Jenkins emphasized the role of saunas in fostering community ties, noting that they eliminate social hierarchies.
“There’s no need for titles or status in the sauna—just pure, unfiltered relaxation and bonding,” he added.
Donavan echoed this, stating that her facility attracts regular visitors seeking both therapeutic relief and a sense of belonging.
“Sauna isn’t just a trend; it’s a lifestyle. It’s where people unwind, connect, and find solace,” she said.
Dr. Geoff Combs, a sport and exercise science lecturer at Bangor University, stressed the importance of integrating sauna use with other healthy habits.
“If someone feels sauna improves their mental health, great—but they should pair it with broader wellness routines,” Combs noted.
He also underscored the necessity of safety, advising users to hydrate, pace themselves, and remain attentive to their bodies.
“Start slowly, bring water, and listen to your body. Overheating can be risky,” he warned.
