This designer will do anything for his village

Editor’s Note

This designer will do anything for his – CNN Style is a proud media partner of Paris Fashion Week. Explore the full coverage of this year’s event here. Willy Chavarria, a Mexican American designer, has established himself as a standout figure in the fashion world, achieving notable success through a blend of innovation, cultural resonance, and community-driven passion. His work has garnered attention from global fashion icons, amassed a substantial social media following, and forged partnerships with international retailers and well-known brands such as Adidas, Zara, and Ugg. Yet, what truly sets Chavarria apart is his commitment to building a thriving community of supporters who extend beyond mere consumers, reflecting his deep-rooted values and artistic vision.

Building a Supportive Network

Since the launch of his menswear brand in 2015, Chavarria has cultivated a unique bond with his models, whom he affectionately refers to as the “Willy Boys.” These individuals, including Shaid Anaya—a construction worker by day and a show model by night—have become integral to his creative process. Their loyalty and collaboration are evident in the recurring appearances they make on his runways. This season, he introduced Romeo Beckham, a familiar face from their Fall-Winter 2027 collaboration, further strengthening this network. Chavarria also enlisted Bella Freud, a fellow designer, to walk the show, highlighting his emphasis on camaraderie within the industry.

Emotional Impact and Cultural Influence

Chavarria’s designs are not just fashion statements; they are deeply rooted in the revival of Chicano style, often reinterpreting traditional aesthetics with a contemporary flair. This approach has resonated far beyond the runway, earning him critical acclaim and sparking conversations in academic circles. Aída Hurtado, a UC Santa Barbara professor, wrote a reflective essay for the Harvard Review of Latin America, describing her profound emotional reaction to one of his collections. “The first time I saw his show online, I cried for a day,” she shared, emphasizing the power of his work to connect with people on a personal level.

Recognition in His Hometown

Chavarria’s influence has even reached his hometown, Huron, California, where he grew up. In a heartfelt gesture, the town officially named a day in his honor, celebrating his contributions to both fashion and the cultural fabric of the community. This recognition underscores his ability to blend personal identity with broader societal impact, creating a legacy that extends beyond the industry.

Paris Fashion Week: A Community-Centric Experience

As Paris Fashion Week unfolded, Chavarria returned for his fourth season at the Men’s Fashion Week, bringing his signature ethos to the spotlight. His makeshift studio in the 6th arrondissement became a hub of activity, with his team working tirelessly to prepare for the event. This dedication made it challenging to schedule an interview, as the designer was constantly engaged in last-minute adjustments and creative discussions. Each room in the studio revealed a new element of his process: a model’s outfit being fine-tuned, VIP guests being advised on their looks, and moments of spontaneous camaraderie that defined the atmosphere.

Shared Moments on the Runway

One such moment occurred during a pre-show interaction with US rapper SAINt JHN, who voiced concerns about the cream chino shorts in his outfit. “Might something in a darker color work better?” he asked. Chavarria’s response was both humorous and genuine—he swiftly removed his own navy cotton shorts and handed them over, leaving himself in an oversized shirt and underwear. This gesture exemplifies his willingness to prioritize his community’s needs, whether through shared fashion or personal sacrifice. “If you’re one of the Willy Boys,” he explained, “I’ll happily give you the shirt off my back—or the shorts off my thighs, apparently.”

The Thematic Heart of the Collection

Chavarria’s Spring-Summer 2027 collection, titled “Comunión,” captures the essence of unity and togetherness. The term, which translates to both a secular gathering and a religious rite, symbolizes his belief in the strength of collective identity. “Comunión is a belief that we are more whole together than apart,” he said, reflecting on the inspiration behind the collection. “It’s about the sacredness of individual beauty and the holiness of many gathered.” The collection features a range of pieces, from whimsical pink leather pencil skirts to silky turquoise hot pants and shoulder-padded sweatshirts, all infused with a sense of playfulness and purpose.

A Focus on Connection and Meaning

Chavarria’s creative process is driven by a desire to understand how people feel in a given moment. “I spend a lot of time thinking about the global mindset of the time,” he noted, “and what we want to wear, who we want to be.” This introspective approach is evident in the way his designs blend functionality with emotional depth. For instance, the recycled plastic raffia A-line skirts and dresses, which resemble shredded fabric, combine sustainability with a striking visual aesthetic. Meanwhile, the caped cocktail dresses adorned with floral appliqués add a touch of elegance, their plasticky sheen evoking the texture of stickers.

The Show’s Unique Atmosphere

Friday’s runway presentation took place at Espace Niemeyer, a modernist venue known for its avant-garde design and association with the French Communist Party. The event began with a guided meditation, helping the exhausted and sunburned guests to relax their bodies and minds before the show. Once the crowd was centered and calm, Chavarria unveiled a collection that felt both vibrant and contemplative, showcasing his ability to balance energy with intention. His work, as highlighted by his previous accolades—including the CFDA’s Menswear Designer of the Year titles for 2023 and 2024—demonstrates a rare ability to merge personal expression with broader cultural relevance.

A Legacy of Shared Success

Chavarria’s journey in fashion began in 1999 when he joined Ralph Lauren, a role that introduced him to the world of menswear. Though he had initially leaned toward womenswear, his transition into men’s design has been marked by a deep sense of purpose. “I fell into designing for men,” he admitted, “but it’s where I found my voice.” His current work, rooted in the celebration of community, continues to inspire. By weaving together the threads of personal connection, cultural heritage, and creative innovation, Chavarria not only redefines fashion but also reimagines what it means to build a legacy—one that is as much about the people who support him as it is about the clothes he creates.